The Duke and Duchess of Cambridge have joined a long line of royals immortalised in wax at Madame Tussauds.
The figures took four months to complete and cost £150,000 each and despite being mere models, William and Kate still created a buzz of excitement among the media when they were unveiled.
Photographers and camera crews jostled for position when they were ushered into the exhibition space to see the wax figures.
They stood three and four deep and clambered onto ladders to capture the likeness of the Duke and Duchess, who obligingly did not move.
The royal couple were in a pose and setting taken from the day of their engagement announcement at St James's Palace, with William standing with his hands clasped in front of him and Kate, in her now famous blue Issa dress, smiling broadly next to him.
Visitors to the famous London attraction have been continually asking for the royal couple to be added to the exhibits since news of the betrothal was released in autumn 2010.
Madame Tussauds is expecting the Cambridges to be the most popular wax figures and they may even surpass interest in the Queen.
There is flash photography from the start of this report.