Record price-tag for Olympic memorabilia

The marathon winner's cup.
The marathon winner's cup. Photo: ITN

A unique prize from the very first modern Olympic Games has sold for £541,250. That's a record price for any Olympic memorabilia sold at auction.

The Bréals cup was awarded to Spyros Louis, the winner of the marathon at the 1896 Games in Athens. Medals were only introduced to the modern day Olympics in 1904.

It has been bought by a Greek cultural foundation and will be put on public display in the country.

Andreas C. Dracopoulos, co-president of the Stavros Niarchos Foundation said: “Bréal’s Silver Cup will be shared with the public and serve as a reminder of our history, heritage and resilient spirit.

“Our hope is that the cup inspires and rekindles Greek pride, just as Louis’ victory did on the last day of what would become the Modern Olympic Games.”

A collection of posters from the sale.
The sale also included posters and torches from historic Olympic Games. Credit: ITN

Nicolette Tomkinson from Christie's explains what makes the Bréals cup so special.