The weekly listings magazine Time Out London has axed its cover price and is now being given away free of charge.
The entertainment magazine was founded in 1968 and has grown to cover 37 cities in 25 different countries.
It is now beefing up its online presence. Many of the listings previously in the magazine are to be found online.
This report from Marcus Powell.
Time Out London has been redesigned and focuses on giving Londoners the highlights of London's events and attractions.
It carries the same mix of editorial coverage of events in London, concentrating on film, music, theatre, art, shopping and food and drink.
The new look magazine also features a number of new regular columns, including the Hot List with the week's five best things to do in London and 1001 Things Not to Do in London. Each issue will end with Top 10 London, featuring the unusual side of London.
Readers can pick up a copy outside London Underground stations and at other major London transport intersections within Zones 1 and 2.
Additional distribution of the magazine will be made to key cultural institutions, arts venues, bars, cafes, boutiques and shops.
The magazine will be available throughout the week across the capital. Within three months Time Out expects to be distributing over 300,000 free copies every week across the capital.
Advertising space in the first edition was sold out two weeks before the launch date.
Only Time Out London magazine is to go free. All other Time Out magazines across the globe will continue to be paid-for weekly titles.