Today, school children and celebrities such as Jodie Marsh came together in Canary Wharf for a special conference devoted to tackling bullying.
Among them were playground ambassadors being trained up to beat the bullies and those who had suffered at the hands of bullies themselves.
Bullying is a widespread problem for children and young people across the country.
Almost half say they have been bullied at school at some point in their lives and nearly a quarter often worry about it.
In fact, around 16,000 children are currently off school because they are being victimised.
The charity Family Lives, which provides help and support on all aspects of family life, offers the following advice for children being bullied at school:
- Tell a friend, a teacher and your parents
- If you don't feel you can do it in person it might be easier to write a note to your parents explaining how you feel
- Confide in someone outside the immediate family, like a grandparent, aunt, uncle or cousin and ask them to help you tell your parents what's going on
- Your form tutor needs to know what is going on so try to find a time to tell him/her when it won't be noticeable
- You could go to the medical room and speak to the school nurse
- The best idea is if a teacher can catch the bullies red-handed. That way, you won't get into bother from anyone for telling tales
- Don't be tempted to hit back because you could get hurt or get into trouble
- People calling you names
- Making things up to get you into trouble
- Hitting, pinching, biting, pushing and shoving
- Taking things away from you
- Damaging your belongings
- Stealing your money
- Taking your friends away from you
- Spreading rumours
- Threats and intimidation
- Bullies can also frighten you so that you don't want to go to school, so that you pretend to be ill to avoid them