One man hoping to be in with a shot of being Christmas No.1 is a market trader from east London.
Pakistani fish seller Shahid Nazir from Upton Park recently came to the attention of millions when a video of him singing to sell fish at the local market became an internet sensation and landed him a record deal with Warner Music.
The video so far has 6.4 million hits on YouTube and his management say they're hoping for at least a top twenty chart entry.
The song is also, they say, doing well on the dance floors of continental Europe and there are plans afoot to release it in the United States.
Nazir told London Tonight he feels like he is living a dream after having earned all the fame and popularity and that the song has changed his life.