New graduate, Adam Pacitti, has spent his last £500 to pay for a billboard in Kilburn to get the attention of potential employers.
The 24-year-old Media Studies graduate says he's applied for hundreds of jobs but only had two phone interviews.
He told ITV's Lucrezia Millarini that the new billboard has already attracted a great deal of attention.
Adam Pacitti's campaign also features a link to his website, employadam.com, and a video he has posted on YouTube.
This is not his first Adam Pacitti's first publicity stunt.
In 2009, he launched an internet campaign to find a girl he claimed he had seen in a dream.