1. ITV Report

London clubs win Kickz Awards

Children from the Kickz project take to the field at Craven Cottage during half time Photo: Tony Marshall/EMPICS Sport

Kickz began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with the aim of using football to bring communities together and engage with young people.

The vision was to "build safer, stronger, more respectful communities through the development of young peoples' potential", getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.

Almost 400 young people have gone on to gain employment within one of the 42 club community schemes Credit: Nigel French/EMPICS Sport

The Kickz Awards, taking place at Stamford Bridge today, are a celebration of the participants, police, coaches, volunteers and partners who have made such a success. Of the 11 awards, five of them have gone to London clubs.

More than 4,200 young people have volunteered at projects, with over 1,000 football-specific qualifications/accreditations achieved Credit: Nigel French/EMPICS Sport

Kickz Stats

  • Over 75% of participants live in the top 30% most deprived areas of England
  • One third live in the top 10%
  • 91% of projects include Friday and/or Saturday evening activity (local authorities struggle to register more than 5%)
  • Up to 60% reduction in anti-social behaviour in Kickz areas
  • Up to 20% reduction in 'select crime', which are most often associated with young people
  • Falling crime in key areas: 28% reduction in criminal damage and 19% in violence against the person
  • Over 50,000 positive outcomes
Former Schools Minister Vernon Coaker and ex Arsenal defender Martin Keown at the Emirates Stadium to launch a Kickz tournament Credit: Geoff Caddick/PA Wire