Kickz began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with the aim of using football to bring communities together and engage with young people.
The vision was to "build safer, stronger, more respectful communities through the development of young peoples' potential", getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.
The Kickz Awards, taking place at Stamford Bridge today, are a celebration of the participants, police, coaches, volunteers and partners who have made such a success. Of the 11 awards, five of them have gone to London clubs.
- Over 75% of participants live in the top 30% most deprived areas of England
- One third live in the top 10%
- 91% of projects include Friday and/or Saturday evening activity (local authorities struggle to register more than 5%)
- Up to 60% reduction in anti-social behaviour in Kickz areas
- Up to 20% reduction in 'select crime', which are most often associated with young people
- Falling crime in key areas: 28% reduction in criminal damage and 19% in violence against the person
- Over 50,000 positive outcomes