A London lifeboat volunteer was staggered to discover a photo he posted on twitter has been retweeted almost 25,000 times around the world, as far afield as Lapland, Barbados and Korea.
RNLI crewman Matt Leat posted the photo over the weekend from his lifeboat station's twitter feed @towerrnli. It featured his crewmates aboard London lifeboat Brawn Challenge shrouded in midst at Tower Bridge on the River Thames in London.
The photo was accompanied by the message below.
The tweet spread like wildfire to millions of twitter users around the world, receiving retweets from famous faces including television presenters Jake Humphrey, Gaby Logan and Kirstie Allsopp.
Matt, who volunteers at London's Tower lifeboat station by Waterloo Bridge on the River Thames, said:
The photo has been retweeted over 25,000 times and favourited by around 2,000 people. Retweets have popped up as far afield as Australia, Japan, Hong Kong and New Zealand.