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  1. ITV Report

What your borough says about you

Map showing the traits of different boroughs Photo: work.shop.play

A survey of more than 6,000 Londoners reveals the traits and habits of people living in each borough. The research by work.shop.play found residents in different boroughs often share more than just living space

The North West Credit: work.shop.play
The North East Credit: work.shop.play

Gadget loving geeks are more often found in Lewisham while the tech skirters reside in Havering. Facebook is popular in Lambeth while Wandsworth prefer LinkedIn. Hackney residents have the most interest in fashion while residents in Westminster splash the most on clothes.

The South West Credit: work.shop.play
The South East

The full results are being printed on posters on the London Underground. Londoners are encouraged to join in the debate by using the hashtag #myborough