A Deptford bar has defended itself after it faced a backlash from local residents and online campaigners over its name.
The Job Centre pub, converted from a former employment centre, promises an ""quirky design features inspired by its function as a place that once served the unemployed".
However, it found itself at the centre of a social media storm as people accused the owners of "ironic gentrification" in one of the more deprived parts of London.
The bar tweeted:
Richard Simcox, of the Public and Commercial Services Union, who campaigned to keep the original centre opened, told the Guardian:
Local residents equally slammed the bar as being "abhorrent", and "irresponsible":
King's College London lecturer and local resident Jane Elliot, wrote in the Guardian that the hipster bar was in "bad taste" and that it was the "leading edge of gentrification".
However, there were some who disagreed that the name caused offence: