1. ITV Report

At the height of summer, and with 142 shopping days to go, Selfridges opens its Christmas store

With only 142 shopping days left, Selfridges has opened its Christmas store.

Credit: PA

The North Pole-themed department is now welcoming shoppers dressed for the height of the British summer.

Selfridges Christmas store Credit: PA

More than 700 sq feet of space on the fourth floor of the London flagship has been decked out with more than 100,000 Christmas decorations.

Selfridges Christmas store Credit: PA

Customers can choose from more than 300 different crackers, almost 450 Christmas tree styles and some 200 different styles of decorations.

The shop is set to sell 46,500 decorations and wreaths, 11,700 wrap and gift tags, 29,000 cards, 4,600 crackers and 650 lights and trees.

Selfridges Christmas store Credit: PA

Despite the summer weather, we're in full festive mode here at Selfridges.

We've been working on this year's Christmas Shop since Christmas last year.

We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can't buy at home.

We have to make sure we're ready to showcase the Christmas decorations they will truly treasure.

– Geraldine James, Selfridges