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  1. ITV Report

Spot the mistake on this sign at a new housing development

Council bosses have been left red-faced after a road sign on a new housing development was incorrectly spelled - Purple Emporer Grove.

Streets on the 400 home Hillreed housing development in Iwade, Kent are all named after British butterflies such as the Purple Emperor.

But the sign makers didn't consult their nature books - wrongly spelling the road name 'Purple Emporer Grove'.

It's a silly mistake to make because someone has obviously not carried out checks before installing the sign.

Residents have found it quite funny - the job's been handled by a few different people but nobody's picked up on the error.

It could be Swale, the developers, or the contractors who designed it.

– James Hunt, Chairman of Iwade Parish Council

A decision to name the roads after butterflies was taken after the parish council rejected a plan two years ago to title streets in honour of Britain's 1912 Olympians.

The parish council will be keeping an eye on the spelling of future road signs, and in the meantime, we hope to see the Purple Emporer Grove sign rectified as soon as possible.

– James Hunt, Chairman of Iwade Parish Council