A former Labour party member has declared his ambition to be the next Conservative mayor of London.
Wealthy businessman Ivan Massow wants to succeed Boris Johnson at City Hall in 2016.
Massow, made his fortune giving financial advice to members of London's gay community.
He set up companies which provided financial services, like mortgages, to people who found it hard to get insurance. Massow describes himself as 'rags to riches boy.'
He was touted as a possible Tory candidate in 1999 when Lord Archer was fired in a scandal which saw the peer jailed for perverting the course of justice.
Massow later became policy advisor and running mate for the Tories' replacement candidate Steve Norris who was defeated in the 2000 election by Ken Livingstone.
Massow's colourful career saw him defect to Labour in protest at Section 28, the Tory policy which banned the promotion of homosexuality. He claims he 're-defected' after just one day.
He was also forced to resign as Chairman of the Institute of Contemporary Arts after claiming modern art was 'pretentious, self-indulgent, craftless tat.'
Massow is the first high-profile Conservative to launch a campaign to become the party's candidate in 2016.