A building firm responsible for the collapse of a 15ft Kate Moss billboard which crushed more than a dozen shoppers on London's Oxford Street has been fined £10,000.
One tonne of fencing plastered with the supermodel's face fell on top of around 20 shoppers outside the Mango fashion store in March 2012.
Three people suffered "life changing" injuries including a woman who is unable to work as a result of damage to her back.
Her husband was also taken to hospital after breaking his back while the third victim broke her ankle in the crush.
Oracle Interiors today admitted the fencing breached regulations during a refit of the shop on the UK's busiest shopping street.
Chief Magistrate Nina Toller ordered the company to pay a £10,000 fine and £13,000 legal costs.
Video from YouTube/Santino Pani
Builders working at the site spotted the screws coming loose moments before the hoarding was blown to the ground by a gust of wind but were unable to stop it.
The Kate Moss advert for Mango had been added to the fencing around the closed shop the day before it came crashing down.