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  1. ITV Report

Building firm fined £10,000 after Kate Moss billboard crashes to the ground and crushes 20 shoppers

A building firm responsible for the collapse of a 15ft Kate Moss billboard which crushed more than a dozen shoppers on London's Oxford Street has been fined £10,000.

Credit: YouTube/Santino Pani

One tonne of fencing plastered with the supermodel's face fell on top of around 20 shoppers outside the Mango fashion store in March 2012.

Three people suffered "life changing" injuries including a woman who is unable to work as a result of damage to her back.

Her husband was also taken to hospital after breaking his back while the third victim broke her ankle in the crush.

Oracle Interiors today admitted the fencing breached regulations during a refit of the shop on the UK's busiest shopping street.

Chief Magistrate Nina Toller ordered the company to pay a £10,000 fine and £13,000 legal costs.

Video from YouTube/Santino Pani

We consider this a serious breach of health and safety regulations. We have listened to three victim impact statements. All these people sustained life-changing injuries. We accept Oracle Interiors has a good safety record and this was an isolated breach.

– Nina Toller, Magistrate

Builders working at the site spotted the screws coming loose moments before the hoarding was blown to the ground by a gust of wind but were unable to stop it.

The Kate Moss advert for Mango had been added to the fencing around the closed shop the day before it came crashing down.