Google has unveiled an interactive art installation that turns random words into poetry that then appears on an electronic billboard in north London.
Called Poetrics, the installation is made up of 17 LED panels that display words spoken into microphones placed at street level as randomly created poetry.
It has been placed on the hoardings around the development site of Google's new Kings Cross offices for passers-by to interact with, and is promoting the Knowledge Quarter's upcoming Curious Arts Festival.
The project is the result of a competition run in partnership with University of the Arts London's Central Saint Martins college to create an "interactive experience for the Kings Cross community".
The installation uses Google's voice search technology and the Google Speech platform to recognise what is being said, and then placing it within the newly created poetry.
Laura Ventura Ricart, an MA Narrative Environments student and part of the Poetrics team said: