1. ITV Report

Tech company fined for spray painting pavements in advertising campaign

A tech start-up company has been fined after spray painting pavements for an advertising campaign.

Brand ambassadors for Sup, an app which lets users find their friends if they're nearby, stencilled the company's logo onto the streets in Shoreditch.

But Hackney Council has fined the company £3,000 fine after staff found 30 adverts across four roads.

Rich Pleeth, founder of the app, said he believes the council has treated his company unfairly.

We're pretty disappointed in the council, we're a tiny startup trying to get our name out there.

There is so much street art in Shoreditch and we've seen the Police do something virtually identical and GCHQ but they obviously won't fine them so they are penalising us.

We aren't sure how much the fine will be yet, but we can't imagine it will be cheap.

I think they are going to try and charge us in the thousands.

We will definitely appeal.

– Rich Pleeth, 'Sup'

Cllr Feryal Demirci, Cabinet Member for Neighbourhoods and Sustainability said:

We won’t tolerate our streets being defaced by illegal advertising, and will take action against anyone responsible.

Cleaning graffiti does not come cheap – it costs Hackney Council tax payers £80-£100 to clean a single advert off a pavement.

We have found around 30 of these sprayed on our streets, so the company responsible is likely to get a hefty bill, as well as a fine of around £240.

– Cllr Feryal Demirci, Hackney Council