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  1. ITV Report

Should supermarkets introduce dedicated slow lanes for the elderly?

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Supermarkets have been urged to introduce dedicated slow lanes for the elderly who value the chance to talk when they are out shopping.

Researchers also suggested stores introduce special offers specifically targeted at the elderly, consider shopping buddy schemes and incentivise them to visit at quieter times of the week.

The University of Hertfordshire report comes amid growing pressure for stores to adapt to the needs of older customers.

Slower checkout lanes for older people would improve the shopping experience for those who enjoy the social aspect of shopping. Shopping online could contribute to a greater feeling of isolation and older people becoming less involved in food provisioning.

– University of Hertfordshire

The researchers, who were funded by the Food Standards Agency and the Economic and Social Research Council, spent nine months studying the food habits of men and women aged between 60 and 93 from 25 households in Hertfordshire.