London's first underground hotel plan has been criticised for treating guests like 'troglodytes in a cave' in a claim made about its proposal.
Permission has been granted for the "Subterranean Hotel" to be built in the West End.
The 166-room windowless hotel would fifty feet below the streets of Bloomsbury.
The Bloomsbury Association said the development would set a "sad precedent".
Glenys Roberts, a councillor in Soho, said that the plan would mean tourists would be treated "like a bunch of troglodytes in an underground cave".
Soho Councillor Glenys Roberts said that tourists and visitors would be treated "like a bunch of troglodytes in an underground cave", adding the project was “letting down the West End."
Speaking to the Telegraph, Katy Walker from Criterion Capital: "If it’s exciting and novel, people will want to stay there."