ITV today announced plans to build a new headquarters on the site of its famous South Bank studios in London.
The landmark development will see all London staff working under one roof but will mean the closure of three historic studios.
The London Television Centre, between Waterloo and Blackfriars Bridges, was opened by London Weekend Television in the early 1970s.
The studios produced hits like Upstairs Downstairs, Blind Date and more recently, Ant and Dec's Saturday Night Takeaway.
The company has started a 90-day consultation over the proposed studio closures.
ITV considered moving to Chiswick Park, west London or Stratford, east London, before opting to redevelop the current site.
The new headquarters will include dedicated studios for ITV Daytime shows Good Morning Britain, Lorraine, This Morning and Loose Women.