1. ITV Report

iPhone goes on sale in London

The new iPhone goes on sale in London Photo: Dominic Lipinski/PA Wire

Apple employees have welcomed customers to the Apple Store on Regent Street as the iPhone 8 and iPhone 8 Plus go on-sale in the UK.

Modest queues have greeted the latest versions of the iPhone, as the smartphones go on sale in the UK. A handful of diehard fans gathered outside the technology giant's Regent Street store to be among the first to get the iPhone 8 and 8 Plus, which were unveiled earlier this month.

Long queues of ardent fans are a staple of new iPhone launches, but some experts have suggested the upcoming launch of the special edition iPhone X in November may have tempted some Apple users to wait to upgrade.

As well as the upcoming iPhone X, Apple said the pre-order and collection options, where customers choose a time that suits them to come in and collect the new phone meant fewer people now chose to queue.

First customers at the Apple Store,Regent Street Credit: Dominic Lipinski/PA Wire

The iPhone 8 and 8 Plus are the first smartphones from Apple to support wireless battery charging, as well as improved camera and screen specifications. The two phones also house Apple's new A11 Bionic processor chip, which the tech giant says is the "most powerful and smartest" ever in a smartphone and makes the eight up to 70% faster than the previous iPhone. Salam

"This is the 10th anniversary of the iPhone and I've been using iPhone for eight years now. I wanted the iPhone 8 Plus because the camera is nice, and I'm looking forward to having it. I'm going to get both gold and space grey colours. Whichever is nice I'm going to keep and the other one I'll give to my mum."

– Salam bin Mohammed, first in the queue at Regents Street