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The auction starts today for new DVLA licence plates with Olympic and Jubilee themes.
The Driver Vehicle Licensing Agency (DVLA) is holding a three day auction of 1,750 London 2012 themed personalised registration number plates, including 'GO11 DEN', 'GB12 ROW' and 'RUN 100M'.
Latest ITV News reports
An auction of 1,750 personalised number plates takes place in London today.