Howard Sinclair, Chief Executive of homelessness charity Broadway, said:
"Anyone can become homeless and life on the streets is damaging and dangerous. Evidence suggests that some people sleeping rough may not be known to local services and not all rough sleepers are aware that advice and services are available. The quicker someone is helped the better. StreetLink aims to help address this by providing the first step the public can take to ensure rough sleepers are connected to the local services and support available to them."
Housing Minister Mark Prisk is encouraging members of the public to pick up the phone, and help rough sleepers in their area.
"With the nights getting colder, many people will be wondering how they can help when they see someone facing a night on the streets. StreetLink will give them the chance to make a real difference.
"This new service will help rough sleepers across the country to connect with their local services, offering the help and advice they need to get back on track. So save the StreetLink number, 0300 500 0914, onto your phone, download the app or bookmark the webpage today. Your action could help a rough sleeper get out of the cold and into long-term support."
StreetLink allows concerned members of the public to help the homeless - by alerting local authorities to rough sleepers in their area.
Once a call has been made to the dedicated hotline, the team passes on those details to the local council, so they can make contact with the rough sleeper and make sure they're aware of the help available to get them off the street.
Rick Henderson, Chief Executive of charity Homeless Link, said:
"The public really want to help people they see sleeping rough but there is a lot of confusion about what to do. StreetLink makes it easy to take the first step to helping a rough sleeper off the streets. If you are concerned about someone you have seen on the street, you can greatly improve their chances by calling our 24 hour team. You will get a report of their progress within 10 days. More needs to be done to prevent people becoming homeless in the first place, but getting people off the streets is both a vital and difficult first step."