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Howard Sinclair, Chief Executive of homelessness charity Broadway, said:
Housing Minister Mark Prisk is encouraging members of the public to pick up the phone, and help rough sleepers in their area.
StreetLink allows concerned members of the public to help the homeless - by alerting local authorities to rough sleepers in their area.
Once a call has been made to the dedicated hotline, the team passes on those details to the local council, so they can make contact with the rough sleeper and make sure they're aware of the help available to get them off the street.
Rick Henderson, Chief Executive of charity Homeless Link, said:
A hotline and website enabling the public to put homeless people in touch with local help and services launches across England today.
The StreetLink helpline was piloted in London. During the 6 month trial, 415 rough sleepers were helped off the streets.