Millions of bargain hunters smashed all records at yesterday's Boxing Day sales, spending almost three billion pounds in a huge nationwide shopping spree.
Crowds were particularly strong in London's West End, despite disruptions from a tube strike.
Shoppers queued for hours to buy Prada at the Selfridges department store on Oxford Street.
The store took £1.5 million in the first hour of trading yesterday.
Nationwide, takings were up more than 20%.
Shoppers today smashed Boxing Day sales records with takings jumping 20 per cent across the country.
In London, hundreds of thousands of shoppers descended on retailers across the West End for the traditional cut-price sales.
Retailers were bracing themselves for 800,000 shoppers.
There were particularly big crowds in London's West End.
Selfridges on Oxford Street took £1.5 million in their first hour of trading.
High-street spending in the run-up to Christmas has been "acceptable but not exceptional", the retail industry trade association said today.
Spending over the final weekend before Christmas hit the predicted £5 billion, according to the British Retail Consortium (BRC), but swathes of retailers still risk going under after the festive period.
As more shoppers flock to the web rather than the shops to buy presents, high-street retailers face the threat of closure, business recovery group Begbies Traynor warned.
Hundreds of thousands of Londoners have flocked to the west end to do their last minute Christmas shopping, as the clock ticks down to the big day. By Monday, cashiers there will have rung through more than a hundred million pounds worth of purchases.
Retail experts say the surge in shoppers is partly down to what they are calling the 'man-dash'.