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A spokesman for William Hill said:
A sign which fell and killed a man in Camden this evening was above a betting shop.
The man, believed to be in his 20s, died following the incident, at 4.55pm, Scotland Yard said.
The sign came away from above a William Hill betting shop on Camden Road .
A man has died after being hit by a sign or board which fell from a building.
The man, who was in his 20s, died after the accident just before 5pm this evening.
A Scotland Yard spokesman said: "Officers and London Ambulance Service attended and the man, believed to be aged in his 20s, was taken to a central London hospital for treatment. He died there a short while later.
"At this early stage it appears the man received his injuries after being struck by a sign or board which has fallen from a building."
Inquiries into the incident on Camden Road are continuing.
Latest ITV News reports
The brother of a young lawyer who was killed by a falling shop sign has described him as "a wonderful person, a special part of our family"