Priced out of the Olympics

A report into London 2012 ticket sales has criticised the number of affordable tickets made available to the public.

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'We must learn lessons from 2012'

The Assembly's Economy Committee is calling for lessons to be learned in it's report The Price of Gold.

It noted that London 2012 kept its promise to evenly spread tickets across its five price categories, but stated that each category price "varied between sessions and, for a large number, were skewed towards the high end".

"For many ordinary people, the lack of available affordable tickets for certain sessions meant there was little chance of them being in the crowd to see their sporting heroes win gold.

"Given that ticket sales massively exceeded their target, this was a missed opportunity to reward those taxpayers who funded the Games and inspire a generation to participate in sport.

"We must learn the lessons from London Olympics and Paralympics if we are to host future sporting championships successfully and build on the amazing public support and goodwill demonstrated during the summer of 2012."

– Committee chairman Andrew Dismore

Praise for London's ticketing

The Price of Gold report praised London 2012's affordable tickets plans such as the Pay your Age scheme for children, which also saw those over 60 pay a £16 flat fee.

The lack of a booking fee and the provision of free companion seats for spectators in wheelchairs was also a positive step, according to the committee.

It noted that London 2012 kept its promise to evenly spread tickets across its five price categories, but stated that each category price "varied between sessions and, for a large number, were skewed towards the high end".

London 2012 says Olympic ticketing was fair

A London 2012 spokesman said: "We were always clear about our priorities when it came to tickets - we needed to raise the money to stage the Games, but we also wanted to ensure they were accessible and affordable to as many people as possible.

We feel we achieved this with more than 75% going to the public for the Olympic Games and 91% for the Paralympic Games.

We were required to reserve a proportion of seats for stakeholder groups, such as Games family and media, but when it became clear that these were not being used, we made every effort to ensure that they were made available to the British public.

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Games prices out of reach

New research claims ordinary Londoners were priced out of the 2012 London Olympics, and that affordable tickets for the most popular events were extremely limited.

But the Assembly Economic Committee report The Price of Gold did praise the Games for staging a "hugely successful" Games which were also a "fantastic spectacle."

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