The Spice Girls said, “We want to thank thecast and all the fans for their support, and although Viva Forever won'tcontinue in the West End we are thrilled that the thousands of people who cameto the show had as much fun as we did.”
Producers of the show, which charts the trials and tribulations of wannabe girlband Eternity, say "with a heavy heart" they've decided to close.
– Judy Craymer, Producer of Viva Forever
"The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can’t make it work. I'm so proud of everyone involved in this production. Viva Forever! _may be taking it’s leave for now in the West End but the legacy of Spice Girls will never fade."_
Viva Forever!, the musical inspired by the Spice Girls is to close after just seven months. A closing notice has been posted at the Picadilly Theatre for 29 June 2013. Poor ticket sales are being blamed.