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The town crier who announced the birth of the Prince of Cambridge has revealed he was "shocked" after international news channels described him as a royal official.
Tony Appleton's appearance in full costume at St Mary's Hospital in London was completely unannounced.
But his performance was so convincing that some reporters believed he was conducting an authorised role in proceedings.
In the US, CNN described him as "the royal crier delivering the royal news", while Fox News told viewers he was "the town crier making the official announcement".
Mr Appleton is a real town crier for Chelmsford, Bury St Edmunds and Romford - but not for central London - and had no prior discussions with Kensington Palace before he became the focus of world attention.
Mr Appleton said today: "I was planning this for two weeks like a military operation."I went to London with my uniform on and stayed in a hotel."
After receiving a tip-off from a journalist that the Duchess had given birth, he got in a taxi and asked the driver to drop him off at the entrance to the hospital.
"I stood on the pavement and did my proclamation. The press shouted at me to get on the steps."
Mr Appleton, 76, from Great Baddow, near Chelmsford, said "I was shocked" after discovering the media coverage of his announcement.
He has received phone calls from America, Japan, Dubai and Holland since the Royal birth on Monday.
"I'm on so many front pages," he added.
He insisted he did not tell anyone he was acting in an official capacity.
"I was there on my own steam," he said.
"I turned up to do the job and went away.
"It was a bit of fun and it told the world what had happened."
The Duke and Duchess of Cambridge have named their son HRH Prince George Alexander Louis of Cambridge.
Previous Georges who have become Britain's King are:
- George I - ruled August 1714 to June 1727
- George II - ruled June 1727 to October 1760
- George III - ruled October 1760 to January 1820
- George IV - ruled January 1820 to June 1830
- George V - ruled May 1910 to January 1936
- George VI - ruled December 1936 to February 1952
George VI was Queen Elizabeth II's father and George V was the Queen's grandfather.
In a statement, Kensington Palace said:
The Duke and Duchess of Cambridge have named their son George Alexander Louis, Kensington Palace said.
The Duke and Duchess of Cambridge will announce the name of their newborn baby shortly, ITV News understands.
The Duke and Duchess of Cambridge and their son have arrived at the Middleton family home in Bucklebury.
Timmy Mallett returned to Windsor today to add the latest edition to the royal family to a portrait of the Duchess of Cambridge.
Timmy decorated a phonebox with paintings of the Queen, the Duchess of Cambridge and Prince Harry last year.
Today he added a crown, a pram and a blue ribbon on the Duchess of Cambridge's portrait, displayed on the side of the 'Ring-a-Royal-Phonebox'.
Around half an hour after the visit from the Queen, William, Kate and their baby were seen being driven away from Kensington Palace.
The Duchess was sitting in the back of the vehicle next to the baby seat while the Duke was a front-seat passenger.
The Duke and Duchess of Cambridge have left Kensington Palace with their newborn son. It is unclear at this stage where the royal couple and the prince are travelling to.
Prince Harry has visited the Duke and Duchess of Cambridge and seen their new baby, Kensington Palace has said.
Latest ITV News reports
The Duke and Duchess of Cambridge proudly showed the world their baby son, a future king, before taking him home tonight.