One Direction launch film

Pop fans descended on Leicester Square in their thousands this evening, for the world premiere of One Direction: This is Us.

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More than 3.6m tweets about One Direction premiere

Twitter UK has confirmed more than 3.6 million tweets were posted on Twitter about One Direction and the One Direction world premiere in London.

One Direction is the most followed UK band on Twitter with more than 14 million followers.

Twitter revealed that the hashtag #1DMoviePremiere was used more than 1.9 million times over the last 24 hours.

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Excited fans await One Direction film premiere

Excited 'Directioners' have been camping in Leicester Square ahead of the screening of 'This is Us'. Credit: REUTERS/Neil Hall
Fans pose wearing masks and holding dolls depicting One Direction band members. Credit: REUTERS/Suzanne Plunkett
Fans of One Direction member Harry Styles wait outside the cinema in Leicester Square. Credit: REUTERS/Neil Hall
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