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David Beckham is in town for London Fashion Week, and donned leathers to help launch the Belstaff flagship store in New Bond Street.
David Beckham has joined fashionistas Jemma Kidd, Jodie Kidd and Pixie Lott as Belstaff opened its newest flagship store in Bond Street.
The launch was marked with a motorcycle parade down New Bond Street. David Beckham was unveiled as the face of the brand's Spring/Summer 2014 campaign.