Official logo to promote London

More than half of Londoners support the idea of a London logo, as Big Ben and red buses are voted the capital's most popular icons.

Words which best describe London

A new survey has found a majority of Londoners believe the city should have its own logo.

The YouGov poll commissioned by branding agency Landor Associates found that 51% of those living in the capital believe the city should have a logo compared with 31% who disagreed.

They were also asked to pick three words that best describe London. Here are the findings:

  • Diverse - 61%
  • Creative - 31%
  • Proud - 26%
  • Resilient - 19%
  • Tolerant - 18%
  • Aggressive -16%
  • Ambitious - 14%
  • Freedom - 14%

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Big Ben best represents 'brand London'

More than half of Londoners think the capital should have its own logo, a new survey has found. They thought traditional sights best represent the city, with Big Ben topping the list.

The poll found Big Ben was the most popular landmark to represent the city
The poll found Big Ben was the most popular landmark to represent the city Credit: John Walton/PA Archive

Majority of Londoners back London logo idea

More than half of Londoners think the capital should copy cities like New York indesigning its own logo, according to a new YouGov survey.

Londoners were also asked to decide which words most describeLondon, with 'diverse', 'creative' and 'proud' proving the most popular with residents.

Asked which sights most represent the city, traditional icons like Big Ben, Tower Bridge or the London Underground were the most common answers

Meanwhile, no respondents chose the Gherkin or the Olympic Stadium, both newer landmarks.