'Go Home' immigrant advert ban

A Home Office campaign urging illegal immigrants to "go home" has been banned for using misleading arrest statistics, but cleared over complaints that it was offensive and irresponsible.

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Illegal immigrant poster 'not be used in current format'

The Home Office said: "We have always been clear that this campaign was about encouraging illegal immigrants to leave the country voluntarily and was not targeted at particular racial or ethnic groups.

"In respect of the ASA's other findings, we can confirm that the poster will not be used again in its current format."

Human rights group Liberty hit back at the Home Office campaign with their own campaign poster Credit: Press Assocation

Home Office ad claims 'had not been substantiated'

The Advertising Standards Authority said those who saw the poster would understand the claim "106 arrests last week in your area" to mean that during the previous week 106 people in the area - in which they saw the poster - had been arrested under suspicion of being in the UK illegally.

Because the data on which the claim was based related to a significant part of London north of the Thames rather than to the specific areas in which the poster was displayed.

[As] the data did not relate to the week prior to the campaign, we concluded the claim was misleading and had not been substantiated.

– Advertising Standards Authority


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