Adopting the .london suffix will enable organisations to more closely associate themselves with "our great city’s powerful global brand", Boris Johnson said today, after it was announced that London would become one of the first cities in the world to get its own web domain.
The London Mayor added: "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”
London is to become one of the first cities in the world to get its own web domain in the biggest change to the online world since .com was launched nearly 30 years ago.
London & Partners, the promotional agency for London, said and internet body ICANN has signed a contract this week giving the news system the formal go-ahead.
The agreement means London-based businesses, organisations and individuals will be able to apply first for new web addresses ending in .london from spring 2014, allowing them to maximise their internet presence and identify themselves online with one of the best cities on earth.