London to get own web domain

London is to become one of the first cities in the world to get its own web domain in the biggest change to the online world since .com was launched nearly 30 years ago.

Web domain shown 'huge interest' from businesses

Business applicants for the new .London web domain name could potentially gain more customers, the chief executive of the mayor's official promotional organisation for London said today.

Gordon Innes of London & Partners added:

When we have talked to London businesses and organisations about this, they’re extremely excited about the opportunities .london presents.

We are already seeing huge interest – not just from London’s most prestigious stores and visitor attractions, but also from local businesses and tradespeople.

Advertisement

New .London web domain gets the go ahead

London is to become one of the first cities in the world to get its own web domain in the biggest change to the online world since .com was launched nearly 30 years ago.

London to become one of the first cities in the world with own web domain. Credit: London & Partners

London & Partners, the promotional agency for London, said and internet body ICANN has signed a contract this week giving the news system the formal go-ahead.

The agreement means London-based businesses, organisations and individuals will be able to apply first for new web addresses ending in .london from spring 2014, allowing them to maximise their internet presence and identify themselves online with one of the best cities on earth.