One of the first customers through the doors at the Apple store in Covent Garden celebrated after buying two of the new iPhones.
In love with iPhone 5S camera. ?
Got my iPhone 5S happy happy happy!
Brother and sister Olly and Charlotte McIlroy, from Bexleyheath, spent more than £2,000 on four handsets for their family.
The pair were drawn to the 5S Touch ID technology which allows users to unlock their phone with the touch of a finger.
The queue snaked around a packed Regent's Park, with several people carrying tents and energy drinks as they made their way towards the store from 8am.
A teenager was the first through the doors at Apple's London flagship store on Regent Street to buy the latest iPhone.
Noah Green, 17, who has been camped out since 4pm on Monday, emerged from the store 20 minutes after the doors opened to rapturous applause.
Noah, clutching a limited edition gold device, said: "It's the best feeling in the world. I'm the first in the United Kingdom and I have the best phone."
He said he turned down offers of up to £5,000 for his prime spot in the queue, saying he would only consider giving up his place for £10,000.
More than 1,000 Apple fans are eagerly queuing outside the Apple store in Covent Garden waiting to buy the new iPhone when it is released this morning.
The first person in the line entered the store at 8am after queuing since Tuesday.
Fans who have been queuing for up to three days will finally be able to get their hands on the new iPhone when it goes on sale later this morning.
Some began queuing as early as Monday evening to buy Apple's latest model, the futuristic 5S handset which is equipped with a fingerprint scanner.
The device, which comes in gold, silver or "space" grey, is expected to fly off the shelves but it is unclear whether the colourful 5C will have the same reception.
– Guy Dehn, Director, Witness Confident
The Self Evident app is a state-of-the-art expression of Sir Robert Peel's principle that 'the police are the public, the public are the police'. Self Evident makes it easy for the public to report crime, make statements and file evidence with the police simply and securely. Mobile technology is an incredibly powerful tool and this app will put that power in the public's hands so they can help cut crime in their area.
The British Transport Police want to trace two men in connection with a series of phone thefts at train stations in the south London area in the past two weeks. Three phones have been taken, one at Selhurst station, two at Thornton Heath. The phones were all iPhones, worth more than £300 each.
Apple mania reached fever pitch as lucky punters became the first to get their hands on the new iPhone.
The latest Apple gadget became available from 8am, as hundreds were cheered into the brand's store in Covent Garden, central London.
Apple store workers dressed in blue T-shirts formed a passageway and high-fived customers who had been waiting outside the shop for up to a week.
The phone is already guaranteed to be a best-seller, with the company reporting pre-orders around the world of two million in just 24 hours and many customers not expected to receive theirs until October.