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Keeping a London Eye on election data

The London Eye is to be lit up every night between now and the General Election with data reflecting the conversation taking place on Facebook.

The London Eye will be illuminated with election data. Credit: PA

Last night was the first night of a week-long display to bring the online election conversation to life within view of the Houses of Parliament.

"Politics is huge on Facebook - we expect it to be the most-discussed topic in the UK this year.

"We've seen over 52 million interactions related to the General Election so far this year, and we're excited to be able to bring this conversational election to life in the heart of London using our data and the iconic Coca-Cola London Eye."

– Elizabeth Linder, Facebook's politics and government specialist for Europe

Health campaigners see red as Coca Cola sponsorship of the London Eye begins

Health campaigners have handed out toothbrushes to visitors at the London Eye, after it turned red to mark the start of a sponsorship deal with Coca Cola.

The Eye reopened over the weekend after being closed for maintenance.

The sponsorship deal was announced in September and will see the wheel lit at night. Staff will also wear the drinks branding.

Credit: Coca Cola/YouTube

Critics from the Children’s Food Campaign are angered at the decision and took to handing out 500 toothbrushes to families, representing the amount of children being hospitalised with tooth decay each week.

oft drinks are the largest single source of sugar in children and teenagers’ diets. Every week, almost 500 children aged five to nine are hospitalised due to rotten teeth. That is why we handed out 500 toothbrushes outside the Coca Cola London Eye. We believe it is inappropriate for a major family attraction such as the London Eye to be sponsored by a sugary drinks company.

– Malcolm Clark, Children's Food Campaign

Merlin Entertainment has said they are delighted with the new sponsorship and excited for the future of the attraction.

All of our drinks can be enjoyed as part of a balanced diet and we have taken a number of actions to help people choose the best drink for them and their families. These include signing up to the Government’s Responsibility Deal and committing to reduce the calories in our drinks, adopting traffic light labelling to provide consumers with simple and clear nutritional information, reformulating many of our brands to reduce their sugar and calorie content and launching smaller packs like our 250ml can.”

– Coca-Cola Great Britain spokesperson

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London's frozen skyline

Two ice sculptors have carved the most famous buildings in the capital from a huge block of ice. The sculpture next the London Eye Skate rink launched the Frostival festival, and took twelve hours to create.

The sculpture was hewn from a block of ice six metres long Credit: London Eye Team

Cirque du Soleil to perform on the London Eye

Entertainers from Cirque du Soleil are due to perform on the London Eye today as they announce their return to the Royal Albert Hall in January next year.

Cirque Du Soleil performers outside the Royal Albert Hall Credit: PA Wire

Cirque du Soleil began with a group of 20 street performers in Québec in 1984 and to date, their performances have been seen by over 100 million spectators worldwide.

London Eye is 'one of London's well-loved sights'

“To reach 50 millionvisitors since our opening in March 2000 is a testament to the popularity ofthe London Eye, a structure that has become one of the most recognisable andwell-loved sights in the London skyline. It is now as integral to the capital’ssilhouette as Big Ben, Tower Bridge and the Houses of Parliament and we arevery proud to reach this milestone. London is the best city in the world and theLondon Eye is the best place to see it from; we are looking forward towelcoming the next 50 million guests in the years to come."

– David Sharpe, Divisional Director at Merlin Entertainments

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London Eye's 50 millionth visitor

The London Eye has welcomed it's 50 millionth visitor. It opened it's doors in March 2000 for the first time. To commemorate today's milestone, the Anderson family were given a private capsule with champagne.

Three generations of the family were at the Eye with visiting American grandparents Gregg and Sandy joining Eric, his wife Caroline and their children Stefan, Heidi and Martha.

The Anderson family were the 50 millionth on board the London Eye Credit: EDF Energy London Eye
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