Health campaigners have handed out toothbrushes to visitors at the London Eye, after it turned red to mark the start of a sponsorship deal with Coca Cola.
The Eye reopened over the weekend after being closed for maintenance.
The sponsorship deal was announced in September and will see the wheel lit at night. Staff will also wear the drinks branding.
Critics from the Children’s Food Campaign are angered at the decision and took to handing out 500 toothbrushes to families, representing the amount of children being hospitalised with tooth decay each week.
Merlin Entertainment has said they are delighted with the new sponsorship and excited for the future of the attraction.
Two ice sculptors have carved the most famous buildings in the capital from a huge block of ice. The sculpture next the London Eye Skate rink launched the Frostival festival, and took twelve hours to create.
Entertainers from Cirque du Soleil are due to perform on the London Eye today as they announce their return to the Royal Albert Hall in January next year.
Cirque du Soleil began with a group of 20 street performers in Québec in 1984 and to date, their performances have been seen by over 100 million spectators worldwide.
The London Eye has welcomed it's 50 millionth visitor. It opened it's doors in March 2000 for the first time. To commemorate today's milestone, the Anderson family were given a private capsule with champagne.
Three generations of the family were at the Eye with visiting American grandparents Gregg and Sandy joining Eric, his wife Caroline and their children Stefan, Heidi and Martha.
The London Eye is expecting to welcome it's fifty millionth visitor later today.
The lucky 50 millionth visitor will be treated to a ride in a private capsule, complete with champagne.
The cleaning firm Karcher are currently spending three weeks cleaning the London Eye. But they have also tackled the Mount Rushmore National Memorial in South Dakota.
Phil Springall from cleaning firm Karcher explains the process of cleaning the London Eye.
The London Eye has been a fixture on our skyline since the turn of the Millennium and not once in that period has it had a full clean - until now.
Glen Goodman reports.