A new £1 million pub will open at a motorway service station today, creating 120 jobs.
The JD Wetherspoon pub will be open for 21 hours a day, seven days a week, in the Extra Motorway Service Area at junction 2 of the M40 in Beaconsfield, Buckinghamshire.
The RAC said a survey of 2,000 people showed that only 12% supported putting pubs into motorway service stations.
Head of external affairs Pete Williams said: "The public appear to be very much against the introduction of motorway pubs.
"We appreciate the vast majority of motorists drive responsibly and that alcohol is already available in shops at motorway services, but for many this decision seems to be at odds with common sense. In our view this is a risky and frankly unnecessary move."
M40 Northbound lane blocked on exit slip road due to accident at J1 A40 (Denham Roundabout).
One lane closed and slow traffic due to an accident on the M40 Londonbound between J4 A404 / A4010 (High Wycombe Handy Cross Roundabout) and J3 A40/ A4094 (Loudwater).
An eyewitness told London Tonight how he almost crashed head-on into a car being driven the wrong way down the M40 this morning. A man has been arrested after colliding with several cars.
Thames Valley Police have arrested a man after it is alleged a car was driven the wrong way down the M40 southbound between High Wycombe and Stokenchurch. The motorway is now flowing freely.
Eyewitnesses have told ITV that a man drove his car at speed the wrong way down the M40, leaving a series of accidents in his wake.
The car, thought to be a Jaguar, was driven the wrong way between Junction 5 (Stokenchurch) and Junction 4 (Wycombe) this morning.
One eyewitness, Hans Cooper, said he believed the car was travelling at well over 100mph.
The Highways Agency say that the M40 has reopened northbound between J1a (M25) and J2 after a serious crash earlier.
They say delays will take a while to clear.
Twitter users have reported seeing two air ambulances landing at the scene of the accident on the M40 in Buckinghamshire.
Others say that they have been sitting in stationary traffic for between 90 minutes and two hours.