London's tourism industry is struggling to compete with the impact of the Olympic Games, which has left the host city a "ghost town", businesses said.
Many traditional tourist hotspots have reported a fall in ticket sales as visitors flock to Olympic venues across the capital.
Theatre companies said they were seeing a "mixed picture" with many companies struggling due to the lack of footfall in the West End.
Mark Rubinstein, president of the Society of London Theatre, said: "Normally tourists will visit central London but they are mostly here to see the Games.
The message about travel problems also seems to have kept people away.
"My experience is things are running smoothly and people should not be put off.
"There is a great opportunity to get out there to see some fantastic shows."