Organisers say shoppers spent £20m in the first three hours of the West End VIP day in central London yesterday. The event was launched by a performance at Oxford Circus by band McFly and celebrities including entrepreneur Duncan Bannatyne helped to serve surprised shoppers.
McFly performed a free concert to Christmas shoppers in Oxford Street today, which is closed to traffic for the day.
But they weren't the only celebrities wandering around.
TOWIE'S James 'Arg' Argent and Duncan Bannatyne from Dragon's Den are among the stars serving customers from behind the counter on behalf of the Make A Wish foundation charity.
McFly have been getting West End shoppers in the Christmas spirit by performing a free concert.
Tom Fletcher, Dougie Poynter, Harry Judd and Danny Jones have taken over the centre of Oxford Circus to sing three hit songs.
Boy band McFly are performing in Oxford Street today to mark the start of a car-free day in the West End.
Oxford Street and Regent Street are pedestrian-only today for the eighth year running.
Christmas shoppers in London will find buying presenters a lot easier today with Oxford Street and Regent Street being closed to cars.
The iconic streets will be pedestrianised from 8am-8pm to help boost spending and coincide with the end of the month, when many people get paid.
Stores are expecting to take over £100 million.
There will also be street performances and celebrity appearances.
Oxford Street and Regent Street will be closed to traffic this weekend to make it easier for pedestrians to do their Christmas shopping. London mayor Boris Johnson was on Oxford Street today to launch the initiative.
The Oxford Street lights are an iconic symbol of Christmas in the capital.
They were switched on tonight by Mr Robbie Williams, who is currently top of the charts.
Ria Chatterjee caught up with Robbie before the big switch:
Robbie Williams will turn on the Christmas lights in Oxford Street tonight.
He will be joined by both Leona Lewis and boyband Lawson - who will both also be performing at the event.
For the first time, the Christmas lights turn on is going to be ticketed, with tens of thousands expected to be attending.
We will be interviewing Robbie ahead of the switch on, on London Tonight at 6pm.