London's Piccadilly Lights are being emblazoned with lines of poetry later, in a first for the world-famous landmark.
I Am The Song, by the late Cornish writer Charles Causley, will be flashed up today on the outdoor site, known for its giant, illuminated advert to celebrate National Poetry Day, which is now in its 18th year.
– William Sieghart, National Poetry Day founder
"Poetry is all around us,including in advertising. The Piccadilly Lights are the most famous and eye-catching advertising site in Britain.
"It'swonderful to find that the work of young artists, and poetry in particular,will take its place there for the first time on National Poetry Day.
"Every year this day is all about discovery, finding poetry in your environment, and it's refreshing that among the advertising messages of the Piccadilly Lights passers-by will find Charles Causley's reminder of the power of human expression, a commodity that money can't buy."