Eager gamers keen to get their hands on the next generation PlayStation console have begun queuing ahead of the launch at midnight. Some fans even camped overnight with queues forming outside the launch venue in Covent Garden yesterday afternoon.
The PlayStation 4 officially goes on sale in the UK on Friday, but Sony has said customers who pre-ordered the machine could collect them from GAME stores a day early.
Sony's highly anticipated next generation Playstation 4 (PS4) games console has gone on sale in the United States.
Thousands of gamers braved the cold to queue overnight at outlets across the country to get their hands on the coveted console from 5am local time.
On Thursday, the famous symbols of the console's controller -a circle, cross, square and triangle - replaced the lettering on London's OXO tower.
The PS4 will launch in the UK on November 29, priced at £349.