A barber in Romford is hoping to change not just hairstyles, but lives too.
Anderson Boyce is offering free haircuts to unemployed young men with upcoming job interviews.
He hopes the scheme will motivate the next generation to get into work.
Official figures released today have shown that over 100,000 job seekers over the age of 50 have found new jobs in the last five years.
The city's jobcentres have particularly been focusing on providing back-to-work support for older workers, but the government says employers can still do more.
Inner London is the only part of the country where jobs are being created at a faster rate than before the economic crisis, according to the TUC Union. It has warned that other parts of the country are suffering a drop in job creation of almost a third on pre-recession levels.
The TUC's report claims that in parts of the West Midlands, job creation is down by 31%, and by 30% on Merseyside and the rest of the North West.
Unemployment in London now stands at 354,000, or 8.1%. Youth unemployment (those aged 16-24) stands at 131,000, or 26.1%.
A breakdown of unemployment figures published by the Office for National Statistics has highlighted economic differences across the country:
Region, Total unemployed, Change on quarter, Unemployment rate
- North East, 134,000, plus 1,000, 10.3%
- North West , 270,000, minus 24,000 , 7.9%
- Yorkshire/Humber, 235,000, minus 8,000, 8.4%
- East Midlands, 149,000, minus 28,000, 6.4%
- West Midlands, 222,000 , minus 32,000, 8.1%
- East of England , 178,000 , minus 7,000, 5.7%
- London, 354,000, minus 18,000, 8.1%
- South East, 244,000, minus 29,000, 5.3%
- South West , 187,000, plus 15,000 6.8%
- Wales, 108,000, minus 12,000, 7.2%
- Scotland, 176,000, minus 25,000, 6.4%
- Northern Ireland, 63,000, plus 1,000, 7.3%
A new £10 million scheme is being launched to help long-term unemployed young people in London find work.
Organisation London Youth, said the money from the Big Lottery Fund will be used over the next five years to support 18 to 24-year-olds in the capital into training or jobs.
The announcement came as research by the Centre for Economic and Social Inclusion (CESI) found that almost 35,000 young people in London are facing "severe barriers" to work by not accessing any training or forms of support.
Rosie Ferguson, chief executive of London Youth, said: "The young people we work with across London consistently tell us that they want to learn new skills and have opportunities for fulfilling careers, but too often they struggle to find the right path."
Jobless youngsters are facing "devastating" symptoms of mental illness, often self-harming or even contemplating suicide, new research has revealed.
A study for The Prince's Trust found that long-term unemployed 16 to 25-year-olds are twice as likely as their peers to have been prescribed anti-depressants, and believe they have nothing to live for.
More than 2,000 young people were surveyed, with 40% of those who were out of work saying they faced symptoms of mental illness.
The census data has also been used to show changes in where people are working around London. The brighter the colour, the greater the change of employment density.