Apple mania reached fever pitch as lucky punters became the first to get their hands on the new iPhone.
The latest Apple gadget became available from 8am, as hundreds were cheered into the brand's store in Covent Garden, central London.
Apple store workers dressed in blue T-shirts formed a passageway and high-fived customers who had been waiting outside the shop for up to a week.
The phone is already guaranteed to be a best-seller, with the company reporting pre-orders around the world of two million in just 24 hours and many customers not expected to receive theirs until October.
More top news
The athlete, who has been out injured since a motorbike crash in January, has been told he wont receive his annual £21,000 lottery funding.
Four people have died following a mid-air collision between a helicopter and a two-seater plane in Buckinghamshire.
Islington Council will be the first UK local authority to raise the price of short-stay parking for diesel vehicles across an entire borough