Apple mania reached fever pitch as lucky punters became the first to get their hands on the new iPhone.
The latest Apple gadget became available from 8am, as hundreds were cheered into the brand's store in Covent Garden, central London.
Apple store workers dressed in blue T-shirts formed a passageway and high-fived customers who had been waiting outside the shop for up to a week.
The phone is already guaranteed to be a best-seller, with the company reporting pre-orders around the world of two million in just 24 hours and many customers not expected to receive theirs until October.
More top news
A man with no recollection of who he is has been found in London, with police appealing for help to identify him.
London Underground has made a new offer to unions to try and avert next week's tube strike. But will it work? Here's what you need to know
The Metropolitan Police has responded to allegations that they refused to enter the water to rescue a teenager who was drowning