Apple mania reached fever pitch as lucky punters became the first to get their hands on the new iPhone.
The latest Apple gadget became available from 8am, as hundreds were cheered into the brand's store in Covent Garden, central London.
Apple store workers dressed in blue T-shirts formed a passageway and high-fived customers who had been waiting outside the shop for up to a week.
The phone is already guaranteed to be a best-seller, with the company reporting pre-orders around the world of two million in just 24 hours and many customers not expected to receive theirs until October.
More top news
If you're dreading going to work Monday morning, how about this for a career change.
Police have released more images of people wanted in connection with what they describe as 'disorder' at a McDonalds in central London.
Four teenage girls, one of them aged 15, have been arrested following what police are describing as "disorder" at a McDonalds branch.