Apple mania reached fever pitch as lucky punters became the first to get their hands on the new iPhone.
The latest Apple gadget became available from 8am, as hundreds were cheered into the brand's store in Covent Garden, central London.
Apple store workers dressed in blue T-shirts formed a passageway and high-fived customers who had been waiting outside the shop for up to a week.
The phone is already guaranteed to be a best-seller, with the company reporting pre-orders around the world of two million in just 24 hours and many customers not expected to receive theirs until October.
More top news
Just off Fleet Street stands a famous tiered tower. Designed by Sir Christopher Wren, it became the inspiration for the wedding cake.
The president of the respected Royal Institute of British Architects became the latest high profile figure to enter the row.
The victim, thought to be in his 40s, was attacked in Bromley at around 11:30am. His condition is still unknown.