Using the same One Ford plan that led to strong profitability in North America, we will address the crisis in Europe with a laser focus on new products, as tronger brand and increased cost efficiency.
We recognise the impact our actions will have on many employees and their families in Europe, and we will work together with all stakeholders during this necessary transformation of our business.
While we are facing near-term challenges in Europe, we are fully committed to transforming our European business by moving decisively to match production to demand, improve revenue through new products and a stronger brand, improve our cost efficiencies and take advantage of opportunities to profitably grow our business.
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