Celebrities serve shoppers in Oxford St

Duncan Bannatyne is serving shoppers in Oxford Street today Credit: Dominic Lipinski/PA Wire

McFly performed a free concert to Christmas shoppers in Oxford Street today, which is closed to traffic for the day.

But they weren't the only celebrities wandering around.

TOWIE'S James 'Arg' Argent and Duncan Bannatyne from Dragon's Den are among the stars serving customers from behind the counter on behalf of the Make A Wish foundation charity.

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McFly perform in Oxford St

Boy band McFly are performing in Oxford Street as London's biggest shopping areas goes traffic free for a day.