LBC DJ Nick Ferrari stepped in to help after Christmas presents for children at Great Ormond Street Hospital were stolen.
They were taken from a non-public area of the hospital, which has more than 200,000 patient visits each year.
After hearing about the incident, LBC 97.3 presenter Nick Ferrari contacted Curry's PC World and Blockbuster video - and the two companies promised to replace the stolen gifts.
Lord Sugar along with a number of electrical stores offered to pay for new presents.
Christmas presents, destined to be unwrapped by the sickest children at Great Ormond Street Hospital, were stolen over the weekend.
Christmas presents destined for sick children at Great Ormond Street Hospital's intensive care unit have been stolen.