The Transport Secretary Patrick McLoughlin: "There are too many unnecessary signs blotting the landscapes of our towns and cities. That is why I have published new guidance, to help encourage local authorities to make old, confusing and ugly signs a thing of the past.
"I want to congratulate London, Hampshire and Somerset councils for leading the way and getting rid of sign clutter.
"They are a fantastic example and I urge other councils to think about where traffic signs are placed and whether they are needed at all."
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