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Firms to capitalise on Olympics

Companies involved in London's Olympics can now advertise their contributions after the launch of the "supplier recognition scheme". They'd been banned until now because of measures protecting the investments of the Games sponsors.

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£2 million for supplier recognition scheme

Olympic Park Credit: PA

The thousands of companies involved in London's Olympics can now advertise their contribution, after restrictions were lifted.

The government has given 2-million pounds to the British Olympic Association to operate the new "supplier recognition scheme".

The association will license firms allowing them to highlight their work at trade shows.

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