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Firms to capitalise on Olympics

Companies involved in London's Olympics can now advertise their contributions after the launch of the "supplier recognition scheme". They'd been banned until now because of measures protecting the investments of the Games sponsors.

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Move to help Olympics firms land contracts

Culture Secretary MariaMiller and BOA Chairman Lord Coe today announced that the companieswhich helped build the Park, venues and provided goods and services for theGames will now be able to actively promote their work on the Games.

It's hoped that the move will give the economy a boost by helping firms land contracts and deals on the back of their involvement with the Olympics. Companies will need to apply for a free licence which will enable them to promote their work on the Games.

The licence will also give businessesexclusive access to the Olympic Delivery Authority’s photograph library which will give them opportunity to market their involvementwith some of the Olympic ‘stardust’.

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