In the UK the microchip is implanted under the skin between the shoulder blades. The process is carried out by a suitably trained person. It is not carried out under anesthetic. Once implanted correctly the microchip is unlikely to fail and so provides lifelong permanent identification.
Microchipping just feels like a small pinch or mild sting – akin to a minor injection - and the dog does not feel the chip at all after it has been inserted.
Currently, it costs between £20-£30 to have your dog microchipped at the vet.
For more information visit The Dog's Trust.
More top news
His car was about to get towed away. But he had other ideas.
41-year-old Latvian Arnis Zalkalns was last seen at home in Ealing on Wednesday, 3 September. He was reported missing two days later.
He fell 30 feet to the floor. But despite the drama, it appeared the show must go on.