There is a desperate shortage of organ donors in the UK which is is why ITV has launched the From the Heart campaign to help save more lives.
ITV's From the Heart campaign is taking place in Valentine's Week to raise awareness of organ donation and the NHS Organ Donor Register.
We're highlighting the shortage of donated organs in the UK, and encouraging viewers to join the register, and to talk to their loved ones about their wishes.
Daybreak, This Morning, and Tonight will support the campaign, exploring the shortage of donated organs, and how lives can be transformed
.At 9pm on Feb 13th, ITV brings together a host of stars for a one-hour special featuring musical and comedy treats from the likes of Rowan Atkinson, Hugh Laurie, Pixie Lott, Harry Enfield and Paul Whitehouse - don't miss it!
To join the organ donation register visit www.itv.com/fromtheheart
Vincenzo has been transformed from a patient so sick he could not wash his face to a man who strides confidently with a gleam in his eye.
Alex Smith was diagnosed with a heart problem but after receiving a transplant he feels he has been given the "greatest gift of life."
While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.