Pop-up Jimi Hendrix shop opens in Soho

A pop-up shop has opened in Soho dedicated to the musician Jimi Hendrix. It's been launched to help promote a new album of Hendrix material 'People, Hell and Angels' which was released last month.

Hendrix spent part of his musical career in London after growing up in Seattle. His sister Janie Hendrix spoke to Ria Chatterjee.

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Hendrix shop in Soho

A new shop dedicated to musician Jimi Hendrix has opened in Soho.